Design Your Marketing Organization
To Drive Growth
Our Perspective
1
Current State
Companies are eager to modernize their marketing departments to adapt to the rapidly changing media landscape, shifting customer preferences, and the rise of new competitors. However, a majority of marketers feel their marketing efforts aren't hitting the mark in driving business impact.
2
The Problem
Our research findings highlight three primary factors hindering optimal marketing organization performance:
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Absence of a clear shared mission,
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Marketing organization capabilities out of sync with growth requirements, and
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Operational challenges disrupting smooth workflows.
3
The Solution
The MarCaps framework outlines six distinct opportunity areas for modern marketing teams to create value. The framework serves as a foundation and provides an assessment tool, a guide to collaborative choices on mission, capability priorities, and operational improvements to boost marketing driven growth.
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Our Services
MarCaps Readiness Assessment
A comprehensive evaluation of your marketing org's ability to fuel growth. By harnessing both internal insights and external industry benchmarks, we pave the way for informed action.
Marketing Organization Design
Collaborative marketing leadership workshops, where we unite around a common mission, pinpoint top marketing capability building priorities, and tackle crucial operational challenges. Align, define, and thrive together!
Marketing Organization Build
We guide the adoption of the marketing mission, share best practices to building marketing org capabilities, and offer hands-on coaching on how to navigate operational hurdles.
