MarCaps

Design Your Marketing Organization
To Drive Growth

Our Perspective

Current State

Companies are eager to modernize their marketing departments to adapt to the rapidly changing media landscape, shifting customer preferences, and the rise of new competitors. However, a majority of marketers feel their marketing efforts aren't hitting the mark in driving business impact.

The Problem

Our research findings highlight three primary factors hindering optimal marketing organization performance:

Absence of a clear shared mission,
Marketing organization capabilities out of sync with growth requirements, and
Operational challenges disrupting smooth workflows.

The Solution

The MarCaps framework outlines six distinct opportunity areas for modern marketing teams to create value. The framework serves as a foundation and provides an assessment tool, a guide to collaborative choices on mission, capability priorities, and operational improvements to boost marketing driven growth.

Benchmark Your Marketing Org Capabilities Here!

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Read the HBR article

Our Services

MarCaps Readiness Assessment

A comprehensive evaluation of your marketing org's ability to fuel growth. By harnessing both internal insights and external industry benchmarks, we pave the way for informed action.

Marketing Organization Design

Collaborative marketing leadership workshops, where we unite around a common mission, pinpoint top marketing capability building priorities, and tackle crucial operational challenges. Align, define, and thrive together!

Marketing Organization Build

We guide the adoption of the marketing mission, share best practices to building marketing org capabilities, and offer hands-on coaching on how to navigate operational hurdles.

Why MarCaps

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Research-Driven Excellence

Our frameworks, tools, and processes stand as a testament to over five years of rigorous collaborative research between leading academics and industry experts.

Shaped by the Best

Our innovative ideas and strategic approaches aren't just ours alone. They have been meticulously shaped, refined, and endorsed by over 125 Chief Marketing Officers spanning 18 diverse industries.

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Proven Impact

Whether you're a burgeoning startup or an established enterprise, MarCaps is committed to transformation. Our engagements have consistently redefined marketing missions, revolutionized organizational designs, and laid out robust capability plans for firms of all sizes. Partner with MarCaps and witness the change.