top of page

Research

Benchmark

Leverage the MarCaps framework for an assessment of your marketing organization’s capabilities to create value and drive growth. Answer a few questions to receive via email, a PDF report benchmarking your assessment of marketing capabilities in your company.

 

For a full comprehensive review covering 72 specific marketing capabilities contact us at info@marcaps.com. We thank our strategic partner, MMA for their support and encouragement.

Knowledge

Here's a brief summary of what we know from academic research on marketing capabilities...

 

Marketing capabilities predict a firm’s future customer satisfaction, sales growth, profit, and stock performance.

​

Marketing organizations face a sea of challenges. The key to success is a well-architected organization that can turn market disruptions into competitive advantage.  Read this white paper to understand the five steps to build a growth oriented marketing organization.

Screenshot 2023-10-07 at 19.38.03.png
bottom of page