Research
Benchmark
Leverage the MarCaps framework for an assessment of your marketing organization’s capabilities to create value and drive growth. Answer a few questions to receive via email, a PDF report benchmarking your assessment of marketing capabilities in your company.
For a full comprehensive review covering 72 specific marketing capabilities contact us at info@marcaps.com. We thank our strategic partner, MMA for their support and encouragement.
Knowledge
Here's a brief summary of what we know from academic research on marketing capabilities...
Marketing capabilities predict a firm’s future customer satisfaction, sales growth, profit, and stock performance.
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Marketing organizations face a sea of challenges. The key to success is a well-architected organization that can turn market disruptions into competitive advantage. Read this white paper to understand the five steps to build a growth oriented marketing organization.
