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Through MarCaps, we identified how marketing is going to help grow the business. We invested in new training for our marketers in economic modelling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.
Norman De Greve, ex Chief Marketing Officer, CVS Health
The project set the North Star for us. It is an inspirational way to blueprint for Marketing of the Future. It brought the organization together and created a sense of urgency for change management that extended well beyond the marketing team. It helped sharpen and drive radical consumer centricity, reframed our thinking away from traditional marketing approaches towards Exchange, Engagement and Experience capability.
Joann Lu, Ex- Marketing Director, China, The Coca-Cola Company
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